Each year, World No Tobacco Day focuses on a specific theme to address various aspects of tobacco control. These themes aim to educate the public, push for policy changes, and support tobacco users in quitting. Activities on this day often include public awareness campaigns, educational programs, policy advocacy, and support for quitting tobacco.
The initiative emphasizes the urgent need to implement measures such as banning tobacco advertising, promoting smoke-free environments, increasing tobacco taxes, and offering support for tobacco cessation to help reduce the global burden of tobacco-related diseases and deaths
https://www.who.int/campaigns/world-no-tobacco-day/2024
Publication: Hooking the next generation: how the tobacco industry captures young customers
https://iris.who.int/bitstream/handle/10665/376853/9789240094642-eng.pdf?sequence=1