World No Tobacco Day

World No Tobacco Day is an annual event held on May 31, organized by the World Health Organization (WHO) to highlight the health risks associated with tobacco use and advocate for effective policies to reduce tobacco consumption. The day aims to draw global attention to the widespread prevalence of tobacco use and its negative health effects, which include cancer, heart disease, stroke, lung disease, and many other health issues.

Each year, World No Tobacco Day focuses on a specific theme to address various aspects of tobacco control. These themes aim to educate the public, push for policy changes, and support tobacco users in quitting. Activities on this day often include public awareness campaigns, educational programs, policy advocacy, and support for quitting tobacco.

The initiative emphasizes the urgent need to implement measures such as banning tobacco advertising, promoting smoke-free environments, increasing tobacco taxes, and offering support for tobacco cessation to help reduce the global burden of tobacco-related diseases and deaths​ 

https://www.who.int/campaigns/world-no-tobacco-day/2024  

Publication: Hooking the next generation: how the tobacco industry captures young customers 

https://iris.who.int/bitstream/handle/10665/376853/9789240094642-eng.pdf?sequence=1