The project was carried out in late 2017 and early 2018 by Trajectory, an independent research consultancy specialising in strategic trends analysis and forecasting. The approach is mixed method combining literature review, quantitative analysis of secondary data and qualitative research.
According to this British Council's 2018 report, the number of potential English language learners in seven EU countries—France, Greece, Italy, Poland, Portugal, Romania, and Spain—is projected to decrease by approximately 15.3 million by 2025. This decline is attributed to demographic changes and an increasing number of adults already possessing higher levels of English proficiency.
Despite this reduction, English is expected to maintain its status as the EU's lingua franca. Employers will continue to seek employees with advanced English skills for tasks such as negotiations, problem-solving, and strategic presentations. Consequently, adults may require ongoing "top-up" tuition throughout their careers, leading to a demand for more flexible, personalized, and efficient learning methods. Traditional long-term courses may see a decline in favor of these adaptable learning solutions. Additionally, older learners may pursue English studies to stay mentally active, travel, or communicate with family abroad.
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